Special topics: cases in public administration

 Marketing and media relations have become part of a public manager’s portfolio even for agencies with a technical bent.  In an age when messages about marketing and media multiply, an agency depends on support from a range of constituencies to fulfill its mission successfully.  To gain and retain that support, an agency must communicate message(s) through multiple media.

 Although Seattle Public Utilities’s component parts have existed for decades, it is a relatively new entity in its present form.  If it is to succeed fully, particularly in securing adequate resources, it requires a strategic marketing plan.  Your job, as a public management marketing specialist, is to prepare one.

 Your plan (maximum length is five double-spaced pages —DO NOT EXCEED) should contain the following:

  1. Develop a message map for Seattle Public Utilities.
  2. Which message(s) should be delivered to what audience(s) through which media? Your message delivery plan should cover the next two years. Your maximum budget for direct costs (i.e., producing materials, purchasing advertising space/time) us $500,000 annually.  In the Seattle market, a 30-second television spot on the best watched local nightly news is $3,000 per airing, a 60-second radio drive time spot on the top-rated radio station costs $300 per play, and a full-page ad in the Seattle Post-Intelligencer’s Sunday edition costs $5,000.  Direct mail costs $400 to $500 per 1,000 households.  You also have access to moderate amounts of staff time (e.g., appearances by top officers, staff time to plan events, staff time to develop presentation materials).
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency