Marketing and media relations have become part of a public manager’s portfolio even for agencies with a technical bent. In an age when messages about marketing and media multiply, an agency depends on support from a range of constituencies to fulfill its mission successfully. To gain and retain that support, an agency must communicate message(s) through multiple media.
Although Seattle Public Utilities’s component parts have existed for decades, it is a relatively new entity in its present form. If it is to succeed fully, particularly in securing adequate resources, it requires a strategic marketing plan. Your job, as a public management marketing specialist, is to prepare one.
Your plan (maximum length is five double-spaced pages —DO NOT EXCEED) should contain the following:
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