SET#1 QUESTIONS

1. (p. 3) Which of the behindcited is an atom of a attached's distant superficial environment? 

A. Competition

B. Suppliers

C. Government agencies

D. Economic and collective provisions

Difficulty: Easy

Learning Objective: 1

2. (p. 3) Which of the behindcited is NOT a allot of a attached's instant superficial environment? 

A. Technological development

B. Competitors

C. Suppliers

D. Government agencies

Difficulty: Easy

Learning Objective: 1

3. (p. 3) The instant superficial environment embraces: 

A. Competitors

B. S. B. U. s

C. Divisions

D. Management

Difficulty: Easy

Learning Objective: 1

4. (p. 3) The _______ comprises economic and collective provisions, gregarious previousities and technological developments, all of which must be forecastd, monitored, assessed and incorporated into the executive's sentence making. 

A. Distant superficial environment

B. Lesson environment

C. Bounteous environment

D. Inside environment

Difficulty: Easy

Learning Objective: 1

5. (p. 3) The set of sentences and enjoyments resulting in the shapeulation and toolation of intentions viewd to end a assemblage's objectives is defined as: 

A. Strategic policy

B. Office policy

C. Strategic skillful-treatment

D. Tactics

Difficulty: Medium

Learning Objective: 2

6. (p. 3) Strategic skillful-treatment compromises nine accuobjurgate lessons. Which of the behindcited is NOT one of the lessons? 

A. Development of annual objectives accordant behind a while wide strategies

B. Assessment of the assemblage's superficial environment

C. Selection of a alloticular set of desire-term objectives and wide strategies

D. Evaluate the endment of the strategic manner

Difficulty: Medium

Learning Objective: 2

7. (p. 4) Strategic skillful-treatment involves the _____, directing, _____ and potent of a assemblage's policy-related sentences and enjoyments. 

A. Financing; chaffering

B. Planning; financing

C. Marketing; intentionning

D. Planning; organizing

Difficulty: Medium

Learning Objective: 2

8. (p.4) Large-scale, advenient-oriented intentions, for interacting behind a while the competitive environment to end assemblage objectives refers to its 

A. Strategy

B. Goals

C. Competitive decomposition

D. Dynamic policies

Difficulty: Easy

Learning Objective: 2

9. (p. 4) A policy is a assemblage's 

A. Game intention

B. Pricing policy

C. Compute announcement

D. Long-term objective

Difficulty: Easy

Learning Objective: 2

10. (p. 4) A(n) _____ animadverts a assemblage's awareness of how, when and where is should emulate, despite whom it should emulate and for what view it should emulate. 

A. Vision

B. Organizational construction

C. Strategy

D. Long-term objective

Difficulty: Medium

Learning Objective: 2

11. (p. 4) Strategic offsprings claim which equalize of skillful-treatment sentences? 

A. Operative

B. Top

C. Front-line

D. Middle

Difficulty: Easy

Learning Objective: 2

12. (p. 5) Strategic sentences ostensibly perpetobjurgate the attached for 

A. 1-2 years

B. The soon term

C. 3-4 years

D. A desire date, typically five years

Difficulty: Medium

Learning Objective: 2

13. (p. 4-5) Some office sentences are strategic and consequently win strategic skillful-treatment watchfulness. Which of the behindcited is one of the six strategic offspring dimensions? 

A. Requires front-line employee sentences

B. Is not mitigated to accept a weighty contact on desire-term good-fortune of the attached

C. Necessitates owing factors in the attached's superficial environment

D. Is spontaneous

Difficulty: Medium

Learning Objective: 3

14. (p. 5) Which of the behindcited applies to strategic offsprings? 

A. Consider merely the attached's inside environment

B. Are advenient oriented

C. Concern alcolony of inweighty amounts of assemblage media

D. Do not accept desire-term contact on the attached's good-fortune

Difficulty: Easy

Learning Objective: 3

15. (p. 5) Strategic sentences are fixed on what supervisors _____, rather than on what they _____. 

A. Forecast; lowerneathstand

B. React to; forecast

C. Know; forecast

D. Compromise behind a while; analyze

Difficulty: Hard

Learning Objective: 3

16. (p. 5) In a boisterous and competitive at-liberty invadeprise environment, a attached conciliate exceed merely if it obtain?}s a(n) ____ illustration insides alter. 

A. Reactive

B. Anti-regulatory or anti-government

C. Proactive

D. Vision and not band-arms

Difficulty: Medium

Learning Objective: 3

17. (p. 6) Typically how abundant strategic sentence equalizes are in the municipal sentence-making hierarchy? 

A. 5 or past

B. 4

C. 3

D. 2

Difficulty: Easy

Learning Objective: 4

18. (p. 6) To a wide space, compositions at the municipal equalize animadvert the concerns of 

A. Stockholders and communion at wide

B. Top supervisors

C. The CEO

D. The federal government

Difficulty: Medium

Learning Objective: 4

19. (p. 6) The top of the sentence-making hierarchy comprises all of these EXCEPT 

A. Compensation of directors

B. Front-line supervisors

C. The CEO

D. Administrative officers

Difficulty: Easy

Learning Objective: 4

20. (p. 6) In a multi-office attached, ______ -equalize executives mention the officees in which the attached should be implicated. 

A. Business

B. Functional

C. Corporate

D. Operative

Difficulty: Medium

Learning Objective: 4

21. (p. 6) At Office Supply, Inc., ____ -equalize supervisors would be lawful for determining whether the assemblage should be implicated in abode furnishings or electronic mechanism officees, where as ____ -equalize supervisors would be lawful for determining how the attached conciliate emulate in the clarified result-chaffer room. 

A. Business; municipal

B. Corporate; administrative

C. Functional; office

D. Corporate; office

Difficulty: Hard

Learning Objective: 4

22. (p. 6) In the average of the sentence-making hierarchy is the _____ equalize. 

A. Corporate

B. Functional

C. Business

D. Strategic

Difficulty: Medium

Learning Objective: 4

23. (p. 6) Who mentions the statement on which a assemblage can emulate in the clarified result-chaffer room? 

A. Functional-equalize strategic supervisors

B. Corporate-equalize strategic supervisors

C. Business-equalize strategic supervisors

D. Operational supervisors supervising operative

Difficulty: Medium

Learning Objective: 4

24. (p. 6) Which of these supervisors tries to conrooted and escort the most desirable and promising chaffer portion? 

A. Administrative supervisors

B. Municipal supervisors

C. Office supervisors

D. Operative

Difficulty: Medium

Learning Objective: 4

25. (p. 6) The administrative equalize of sentence making is characterized by: 

A. The compensation of directors deriving municipal goals

B. Managers of result, geographic and administrative areas

C. The CEO developing a assemblage profile

D. Office supervisors interpreting the band-arms into operational objectives

Difficulty: Medium

Learning Objective: 4

26. (p. 6) Which strategic equalize is typically lawful for developing annual objectives and soon-term strategies? 

A. Administrative equalize

B. Municipal equalize

C. Office equalize

D. Compensation of Directors equalize

Difficulty: Medium

Learning Objective: 4

27. (p. 6) Which of the behindcited is NOT a equalize in the sentence-making hierarchy of a attached? 

A. Business

B. Corporate

C. Operative

D. Functional

Difficulty: Medium

Learning Objective: 4

28. (p. 6) Administrative supervisors are typically lawful for which of the behindcited? 

A. Annual objectives

B. Tactics

C. Municipal goals

D. Mission

Difficulty: Medium

Learning Objective: 4

29. (p. 6) Whereas municipal and office-equalize supervisors character their watchfulness on _____, supervisors at administrative-equalize character their watchfulness on ____. 

A. Operational offsprings; strategic offsprings

B. Doing things upright; doing the upupsuitable things

C. Entrepreneurial code; adaptive code

D. Doing the upupsuitable things; doing things upright

Difficulty: Hard

Learning Objective: 4

30. (p. 6) Decisions at which equalize of skillful-treatment verge to be past compute-oriented and conceptual? 

A. Functional

B. Corporate

C. Operative

D. Business

Difficulty: Medium

Learning Objective: 4

31. (p. 7) Dividend policies are resolute at the 

A. Municipal equalize

B. Office equalize

C. Administrative equalize

D. Operational equalize

Difficulty: Medium

Learning Objective: 4

32. (p. 7) Which equalize of sentences encompasses main promote, consume and advantage implicit? 

A. Business

B. Inferior echelon

C. Corporate

D. Functional

Difficulty: Medium

Learning Objective: 4

33. (p. 8) Corporate-equalize sentences are characterized by: 

A. Decreased promote

B. Doing things upright

C. Short-date horizons

D. Main advantage

Difficulty: Hard

Learning Objective: 4

34. (p. 7) Decisions touching insert colony, dispensation channels, geographic coverage and chaffer portionation are typically made at: 

A. The municipal equalize

B. The office equalize

C. The administrative equalize

D. The front-line operational equalize

Difficulty: Medium

Learning Objective: 4

35. (p. 8) The trudge to which alloticipation, obligation, warrant and deliberation in sentence-making are bounded is denominated: 

A. Informality

B. Formality

C. Administrative tactic

D. Dynamic code

Difficulty: Medium

Learning Objective: 4

36. (p. 8) Which of these is usually categorically correlated behind a while the consume, inclusiveness, foresight and endment of intentionning? 

A. Main etiquette

B. Administrative construction

C. Organizational matrix

D. Administrative tactics

Difficulty: Medium

Learning Objective: 4

37. (p. 8) According to Henry Mintzberg, very wide attacheds typically use the _____ code of strategic skillful-treatment. 

A. Adaptive

B. Entrepreneurial

C. Informal

D. Planning

Difficulty: Medium

Learning Objective: 4

38. (p. 8) Henry Mintzberg attested a code which he associates behind a while moderation-sized attacheds in relatively unwavering environments. This is referred to as a(n) ____ code. 

A. Entrepreneurial

B. Adaptive

C. Business

D. Planning

Difficulty: Medium

Learning Objective: 4

39. (p. 8) Firms that are basically belowneathneath the regulate of a single single and profit a poor estimate of results/services are referred to as behindcited ______ code. 

A. Entrepreneurial

B. Intrapreneurial

C. Managerial

D. Corporate

Difficulty: Medium

Learning Objective: 4

40. (p. 8) The tortuous, spontaneous and poor arrival to strategic skillful-treatment associated behind a while owner-managers of slighter attached refers to the ____ code of etiquette, according to Mintzberg. 

A. Entrepreneurial

B. Functional

C. Planning

D. Adaptive

Difficulty: Easy

Learning Objective: 4

41. (p. 8) The intentionning code refers to the 

A. Strategic etiquette associated behind a while the wide attacheds that act belowneathneath a inclusive, exact intentionning administration

B. Strategic etiquette associated behind a while moderation-sized attacheds that emphasize the incremental variation of real competitive arrivales

C. Strategic etiquette associated behind a while global attacheds that emphasize cultural compute administrations

D. Informal, spontaneous and poor arrival to strategic skillful-treatment behind a while owner-supervisor of slighter attacheds

Difficulty: Medium

Learning Objective: 4

42. (p. 8) According to Mintzberg, the adaptive code refers to 

A. Strategic etiquette associated behind a while the wide attacheds that act belowneathneath a inclusive, exact intentionning administration

B. Strategic etiquette associated behind a while moderation-sized attacheds that emphasize the incremental variation of real competitive arrivales

C. Strategic etiquette associated behind a while global attacheds that emphasize cultural compute administrations

D. Informal, spontaneous and poor arrival to strategic skillful-treatment behind a while owner-supervisor of slighter attacheds

Difficulty: Medium

Learning Objective: 4

43. (p. 8) Which of these is NOT a code of etiquette attested by Mintzberg? 

A. Adaptive

B. Planning

C. Functional

D. Entrepreneurial

Difficulty: Easy

Learning Objective: 4

44. (p. 9) The poetical strategic skillful-treatment team embraces sentence constructrs from 

A. All three assemblage equalizes (corporate, office and administrative)

B. Harmonious the administrative equalize past they are endst to the customers

C. Harmonious the municipal and office equalizes absorbed that they convergence on doing the upupsuitable thing

D. Harmonious the top skillful-treatment past they belowneathstand the big picture

Difficulty: Medium

Learning Objective: 4

45. (p. 8) Managers at the _____ equalize typically accept prominent responsibilities for developing environmental decomcomposition and prophecy, establishing office objectives and developing office intentions alert by staff collections. 

A. Corporate

B. Functional

C. Operational

D. Business

Difficulty: Medium

Learning Objective: 4

46. (p. 9) When the preponderance of the CEO arrivales nonsubjection, the competency of the shape's strategic intentionning and skillful-treatment manneres are mitigated to: 

A. Augment strategic intentionning but lessen its manneres

B. Be extremely augmentd

C. Accept no property

D. Be lessened

Difficulty: Medium

Learning Objective: 5

47. (p. 11) Which of these is NOT penny environing the behavioral property of strategic skillful-treatment? 

A. Policy shapeulation activities augment the attached's force to checkmate wholes

B. Resiillustration to alter is reduced

C. Gaps and balancelaps in activities dispopular singles and collections are increased to secure the checks and balance

D. The employee involvement is policy shapeulation improves their belowneathstanding of the resultivity honor correlativeness in integral policy intention

Difficulty: Hard

Learning Objective: 5

48. (p. 11) Managers must be advantageable to escort despite all of the behindcited symbols of unintended indirect consequences of involvement in policy shapeulation EXCEPT 

A. Managers must be advantageable to minimize the indirect contact on operational responsibilities by scheduling their duties to concede the inevitable date for strategic activities

B. Managers must be advantageable to stipulation their promises to exploit that the sentence constructrs and their subordinates can deliver

C. Managers must be advantageable to forecast and rejoin to the nonattainment of alloticipating subordinates balance unattained expectations

D. Managers must be advantageable to inadvertence the resultivity-honor correlativeness past policy toolation constructs it invalid

Difficulty: Hard

Learning Objective: 5

49. (p. 11) Which of the behindcited is a superior energy of the strategic skillful-treatment codel? 

A. It helps construct advantages for the attached

B. It helps in confirming key offsprings faced by the attached

C. It helps in deciding which results to sell

D. It depicts the posteriority and correlativenesss of the superior components of the strategic skillful-treatment manner

Difficulty: Medium

Learning Objective: 5

50. (p. 13) Collective obligation is a accuobjurgate compensation for a assemblage's strategic sentence constructrs past 

A. Stockholders require it

B. The band-arms announcement must restricted how the assemblage intends to give to the societies that support it

C. It increases a assemblage's advantages

D. It helps construct sentences

Difficulty: Medium

Learning Objective: 5

51. (p. 13) Decomcomposition of the divide and peculiarity of the assemblage's financial, anthropological and substantial media is a allot of 

A. Inside decomposition

B. Band-arms announcement

C. Superficial environment decomposition

D. Municipal goals

Difficulty: Easy

Learning Objective: 5

52. (p. 13) The superficial environment consists of: 

A. The bounteous environment

B. Managers

C. Employees

D. Owners

Difficulty: Easy

Learning Objective: 5

53. (p. 13) Which one of the behindcited is NOT an intererratic portion of a attached's superficial environment? 

A. Functional

B. Remote

C. Industry

D. Operating

Difficulty: Medium

Learning Objective: 5

54. (p. 12) Description of the assemblage's result, chaffer and technological areas of pith is contained in the 

A. Assessment of the superficial environment

B. Assemblage profile

C. Assemblage band-arms

D. Intererratic cause decomposition

Difficulty: Easy

Learning Objective: 5

55. (p. 13) The results that an shape endeavors balance a multiyear epoch are its 

A. Common strategies

B. Wide strategies

C. Band-arms announcements

D. Long-term objectives

Difficulty: Easy

Learning Objective: 5

56. (p. 13) The doubling of EPS behind a whilein 5 years behind a while increases in each middle year is denominated a(n): 

A. Long-term goal

B. Long-term objective

C. Short-term goal

D. Short-term objective

Difficulty: Hard

Learning Objective: 5

57. (p. 13-14) The separation betwixt desire-term and soon-term objectives is prominently: 

A. Main attainability

B. Main flexibility

C. Main measurability

D. Main restrictedity

Difficulty: Hard

Learning Objective: 5

58. (p. 14) Wide strategies embrace: 

A. Chaffer alteraround

B. Perpendicular diversification

C. Conglomeobjurgate integration

D. Concentric diversification

Difficulty: Medium

Learning Objective: 5

59. (p. 14) Which of the behindcited is an issue of a wide policy? 

A. Decentralization

B. Policy making

C. Conglomeobjurgate integration

D. Innovation

Difficulty: Hard

Learning Objective: 5

60. (p. 14) Long-term objectives are prominently attained through: 

A. Annual goals

B. Administrative strategies

C. Short-term goals

D. Wide policy

Difficulty: Hard

Learning Objective: 5

61. (p. 14) The poverty equity comcomposition claimd for all new McDonald's franchises is an issue of: 

A. A goal

B. A procedure

C. A policy

D. An objective

Difficulty: Medium

Learning Objective: 5

62. (p. 14) The unconcealed intention of superior enjoyments through which a attached intends to end is desire-term objectives is denominated its: 

A. Municipal intention

B. Long-term goal

C. Wide policy

D. Mission

Difficulty: Easy

Learning Objective: 5

63. (p. 14) Broad, precedent-setting sentences that pilot or represent for repetitive or date-sensitive supervisorial sentence making are denominated 

A. Goals

B. Strategies

C. Objectives

D. Policies

Difficulty: Easy

Learning Objective: 5

64. (p. 13) Which of the behindcited is a common policy non-interference? 

A. Scrutinizing margins

B. Diversification

C. Differentiation

D. Retrenchment

Difficulty: Medium

Learning Objective: 5

65. (p. 14) Flatten integration is an issue of a 

A. Common policy

B. Wide policy

C. Administrative equalize policy

D. SBU policy

Difficulty: Hard

Learning Objective: 5

66. (p. 14) Restricted enjoyments that shortness to be belowneathtaken to end soon-term objectives, usually by administrative areas, refers to 

A. Policies

B. Formality

C. Tactics

D. Process

Difficulty: Easy

Learning Objective: 5

67. (p. 14) Which of these refers to soon-term, scrutinizing scoped intentions that component "means" or activities that a assemblage conciliate use to end soon-term projects? 

A. Policies

B. Formality

C. Vision

D. Administrative tactics

Difficulty: Easy

Learning Objective: 5

68. (p. 15) _____ is a accuobjurgate quantity in policy toolation wherein supervisors violate to recast their shape. 

A. Continuous improvement

B. Reengineering

C. Strategic regulate

D. Policy shapeulation

Difficulty: Medium

Learning Objective: 5

69. (p. 15) _____ is disturbed behind a while tracking a policy as it is species tooled, detecting wholes or alters in its belowneathlying ground and making inevitable adjustments. 

A. Restructuring policy

B. Strategic regulate

C. Inside decomposition

D. Administrative tactics

Difficulty: Easy

Learning Objective: 5

70. (p. 15) Which of these is a shape of strategic regulate in which supervisors are encouraged to be proerratic in befitting all operations of the attached? 

A. Continuous improvement

B. Adaptive code

C. Administrative tactics

D. Planning code

Difficulty: Easy

Learning Objective: 5

71. (p. 16) A career of advice through interrelated quantitys of decomcomposition inside endment of an aim is: 

A. A manner

B. A procedure

C. A policy

D. A administration

Difficulty: Easy

Learning Objective: 5

72. (p. 16) Influential singles and collections that are vitally assiduous in the enjoyments of the office are denominated 

A. Stockholders

B. Stakeholders

C. Strategists

D. Customers

Difficulty: Easy

Learning Objective: 5

73. (p. 16) Strategic shapeulation and toolation of a intention are: 

A. Sequential

B. Simultaneous

C. Random

D. Reversible

Difficulty: Medium

Learning Objective: 5

74. (p. 16) Strategic skillful-treatment manneres shortness which of the behindcited to augment advenient sentence making? 

A. Testing

B. Feedback

C. Discontinuity

D. Projecting

Difficulty: Hard

Learning Objective: 5

75. (p. 17) The policy skillful-treatment manner is: 

A. Stationary

B. Dynamic

C. Static

D. Radical

SET#2 MCQS

1.In ________ chaffering, the seller engages in the bulk resultion, bulk dispensation, and bulk advancement of one result for all buyers.

a.group

b.mass

c.general

d.segmented

e.differentiated

2.The discussion for ________ chaffering is that it makes the widest implicit chaffer, which manages to the slightest consumes, which in alter can manage to inferior prices or rectify margins.

a.niche

b.micro

c.macro

d.differentiated

e.mass

3.A ________ consists of a collection of customers who divide a common set of shortnesss and shortnesss.

a.chaffer target

b.chaffer collection

c.chaffer slice

d.chaffer portion

e.chaffer equalize

4.A ________ consists of two allots: a unqualified answer and deliberationary non-interferences. 

a.differentiated chaffer subsidy

b.elastic chaffer subsidy

c.unbending chaffer subsidy

d.perpendicular chaffer subsidy

e.flatten chaffer subsidy

5.If a chaffering supervisor observes that his or her chaffer shows no intrinsic portions and consumers face to accept roughly the identical preferences, the chaffering supervisor conciliate most mitigated be faced behind a while a ________ preferences plan. 

a.homogeneous 

b.heterogeneous 

c.diffused

d.clustered

e.scattered

6.Procter & Gamble has abundant soap infamys. One debate for this is that soap users verge to collection coincidently in provisions of preferences such as bleaching enjoyment, softness, befoul opposition, et cetera. Which of the behindcited preferences plan would most mitigated use to P&G’s mode of defense to chaffer shortnesss? 

a.Homogeneous preferences

b.Diffused preferences

c.Clustered preferences

d.Psychological preferences

e.Cultural preferences

7.Marketers usually conrooted niches by ________. 

a.dividing a portion into subsegments

b.conducting VALS standards

c.allowing consumers to descend inside result infamys

d.examining the demographics minority of The Handbook of Marketing

e.supple results that can be used in a medley of ways

8.A niche is characterized as species all of the behindcited EXCEPT that ________. 

a.the customers in the niche accept a plain set of shortnesss

b.the customers conciliate pay a recompense to the attached that satisfies their shortnesss

c.the niche is not mitigated to fascinate other competitors

d.the customers unconcealedly accept slighter amounts of pay

e.the nicher shapes undeniable economies through specialization

9.Those who countenance topicalized chaffering see generally-known advertising as abnormal owing ________.

a.it gets too up end and special behind a while consumers

b.it drives up manufacturing and chaffering consumes by reducing economies of scale

c.it magnifies logistical wholes

d.it miscarrys to discourse topical shortnesss

e.all of the above

10.________ combines operationally driven bulk customization behind a while customized chaffering in a way that empowers consumers to artfulness the result advantage subsidy of their valuable. 

a.Consumptionization

b.Viral chaffering

c.Virtual chaffering 

d.Regionalization

e.Customerization

11.All of the behindcited are hindrances of customerization EXCEPT that ________.

a.it claims past previous advice environing the customer than most customers are conciliateing to divide

b.it is perplexing to tool for multifold results

c.it can instruct the consume of commodities by past than the customer is conciliateing to pay

d.some customers don’t lowerneathstand what they shortness until they see the objective result

e.the result may be stubborn to mend and accept insignificant sales compute

12.Regardless of the symbol of portionation machination used, the key is adjusting the chaffering program to avow ________.

a.the equalize of meagre pay earned by the target collection

b.customer separations

c.the consume–benefit correlativeness of scrutinizinging the target chaffer

d.customer commonities

e.saturated chaffers

13.If a chafferer determines to portion a chaffer fixed on neighborhoods, the chafferer conciliate accept clarified the ________ mode of portionation. 

a.demographic

b.psychographic

c.geographic

d.cultural

e.collective class

14.When portioning on the statement of origin animation cycle, all of the behindcited are portion categories EXCEPT ________.

a.young, single

b.male, female

c.young, married

d.older, married, no upshot belowneathneath 18

e.young, married, infantineest child 6 or balance

15.If a chaffering supervisor portions the chaffer into culture-oriented, sports-oriented, or outdoor-oriented collections, he or she is portioning on the statement of ________.

a.personality

b.behavioral causes

c.user condition

d.psychographic animationstyle

e.aptness quantity

16.If a chaffer is portioned according to slight, moderation, and laborious result users, the chafferer portioning this chaffer is using the ________ as the instrument to portion. 

a.user condition

b.exercise objurgate

c.buyer-aptness quantity

d.occasion 

e.benefit

17.John and May accept harmonious divorced. Which of the behindcited demographic portionation subportion shapeats ability be used by chafferers to penetobjurgate Jose or Erika? 

a.Life quantity

b.Benefits

c.Age portion

d.User portion

e.Occasion portion

18.Men and women verge to accept unanalogous attitudinal and behavioral orientations, fixed allotly on genetic constructup and allotly on ________. 

a.income

b.occupation

c.socialization

d.heredity

e.globalization

19.________ is the perceiveing of using psychology and demographics to rectify belowneathstand consumers. 

a.Psychographics

b.Segmentation

c.Clustering

d.Demographics

e.Social psychology

20.According to the VALS portionation administration, ________ are endmentful, fair, erratic, “take-charge” nation behind a while exalted self-esteem. Their purchases repeatedly animadvert forced flavors for relatively upscale, niche-oriented results and advantages. 

a.innovators

b.thinkers

c.achievers

d.experiencers

e.believers

21.Kim is a infantine negotiative who enjoys snowboarding and going to shake concerts behind a while her friends.  According to the VALS eight-allot typology portionation administration, Kim is best descriptive as a(n) ________.

a.thinker

b.achiever

c.experiencer

d.striver

e.survivor

22.According to the VALS portionation administration, ________ are considered to be olden, inactive nation who are disturbed environing alter and are constant to their countenanceite infamys.   

a.believers

b.strivers

c.makers

d.survivors

e.experiencers

23.A housewife requests a new treadmill for her birthday.  With reference to consumer sentence roles, which role is the housewife popularly bounteous?

a.Initiator

b.Influencer

c.Decider

d.Buyer

e.Gatekeeper

24.The sale of turkeys in Asian countries affect Hongkong, Singapore and The Philippines is exaltedest in December, as nation buy turkeys to accommodate at Christmas.  Supermarkets that restrictedally proclaim turkeys at this date of year are portioning on the statement of ________.

a.benefits

b.user condition

c.psychographics

d.demographics

e.occasion

25.Mothers-to-be are implicit users who conciliate alter into laborious users of infant results and advantages.  By targeting mothers-to-be as advenient laborious users, profitrs of these results and advantages are portioning consumers on the statement of ________.

a.exercise objurgate

b.buyer-aptness quantity

c.fealty condition

d.user condition 

e.benefits

26.If a buyer is constant to two or three unanalogous infamys of soap, this buyer’s constantty condition can be descriptive as species dispopular the ________.

a.switchers

b.difference constants

c.secede constants

d.hard-core constants

e.antiloyals

27.Pete frequently buys Purina dog stay for his dog owing he believes that it is the best compute for the nutritional resigned.  Pete’s constantty condition is best descriptive as ________.

a.secede constant

b.difference constant

c.harmonious constant

d.hard-core constant

e.switcher

28.A assemblage can gather a numerous negotiate by analyzing the trudges of infamy constantty. For issue, by studying the ________ the assemblage can pinpoint which infamys are most competitive behind a while its own. 

a.hard-core constants

b.secede constants

c.difference constants

d.switchers

e.antiloyals

29.All of the behindcited are considered to be result composition portions EXCEPT ________. 

a.synergistic 

b.enthusiastic 

c.positive

d.indifferent

e.hostile

30.A potato piece creator is disturbed environing consumers leaving its infamy and going to competitive opinions. Which of the behindcited collections (fixed on energy of perpetratement) would be most mitigated to license the assemblage’s subsidy and go somewhere else for snack results? 

a.Convertible

b.Shallow

c.Average

d.Entrenched

e.Hard shakes

31.If a consumer collection is artfulnessated fixed on their “balance of air,” the ________ collection can be descriptive as one that is made up of nonusers who are as fascinateed to a competing infamy as they are to their popular infamys. 

a.strongly unavailable

b.weakly unavailable

c.ambivalent

d.available

e.desirable

32.If a chafferer is endeavoring to portion a office chaffer, which of the behindcited variables is unconcealedly felt to be the most expressive? 

a.Personal characteristics

b.Demographic variables

c.Situational factors

d.Operating variables

e.Purchasing arrivales

33.A chafferer is assiduous in portioning a office chaffer fixed on technology and customer capabilities. Which of the behindcited superior portionation variables would most mitigated be used by the chafferer to befriend behind a while the lesson? 

a.Demographic variables

b.Purchasing arrivales

c.Situational factors

d.Personal characteristics

e.Operating variables

34.A chafferer is assiduous in portioning a office chaffer on ________ if the chafferer intends to however portion the chaffer fixed on constantty and compositions inside promote. 

a.situational factors 

b.purchasing arrivales

c.special characteristics

d.bounteous variables

e.demographic variables

35.A chafferer assiduous in portioning a office chaffer fixed on ________ intends to however portion the chaffer fixed on energy construction and purchasing criteria. 

a.situational factors 

b.purchasing arrivales

c.special characteristics

d.bounteous variables

e.demographic variables 

36.During which trudge of the portionation manner would the chafferer collection customers into portions fixed on common shortnesss and benefits sought by the customer in solving a alloticular decline whole?  

a.Step 2—portion identification

b.Step 3—portion fascinateiveness

c.Step 6—portion “acid standard”

d.Step 1—needs-fixed portionation

e.Step 7—marketing-mix policy

37.If an shape’s chaffering line wished to make “portion storyboards” to standard the fascinateiveness of each portion’s compositioning policy, this enjoyment would most mitigated appear in the ________ trudge of the portionation manner. 

a.needs-fixed portionation 

b.portion identification 

c.portion advantageability

d.portion “acid standard” 

e.marketing-mix policy

38.In the ________ trudge of the chaffer portionation manner, the chafferer evaluates the portion using criteria such as chaffer development and chaffer admission.

a.need-fixed portionation

b.portion identification

c.portion fascinateiveness

d.portion advantageability

e.portion “acid standard”

39.To coalesce the ________ standard of suited chaffer portions, it must be feasible to shapeulate propertyive programs for fascinateing and serving the portions. 

a.measurable

b.substantial

c.accessible

d.differentiable

e.actionable

40.If married and singly women rejoin commsingly to a sale on odor, these provisionally portions miscarry the ________ standard for suited chaffer portions.

a.measurable

b.substantial

c.accessible

d.differentiable

e.actionable

41.According to the ________ standard for suited chaffer portions, a portion should be the widest feasible homogenous collection desert going behind behind a while a tailored chaffering program.

a.measurable

b.substantial

c.accessible

d.differentiable

e.actionable

42.In evaluating unanalogous chaffer portions, the attached must face at two factors: the portion’s balanceall fascinateiveness and ________. 

a.company’s objectives and media

b.the result to be sold

c.the purchasing manner

d.competition’s strategies

e.the global species of the result

43.Volkswagen concentrates on the slight-car chaffer and Porsche on the sports car chaffer. These would be issues of what is denominated ________.

a.single-portion concentration

b.indelicate specialization

c.result specialization

d.chaffer specialization

e.unmeasured chaffer coverage

44.All of the behindcited are benefits of behindcited the ________ arrival to target chaffer selection: a cogent lowerneathstandledge of the portion’s shortnesss, a cogent chaffer nearness, bounteous economies through specializing in resultion, dispensation, and advancement. 

a.single-portion concentration

b.indelicate specialization

c.result specialization

d.chaffer specialization

e.unmeasured chaffer coverage

45.When a symphony orchestra targets nation who accept indelicate cultural interests, rather than merely those who frequently atverge concerts, the orchestra is targeting ________. 

a.chaffer mavens

b.strategic portions

c.supersegments

d.cause portions

e.psychodemographic portions

46.The pre-eminent hindrance to a attached that determines to thrive a result specialization policy in selecting target chaffers is that ________.

a.no synergy exists

b.logistics can beseem a nightmare

c.the result may be supplanted by an truly new technology

d.competitors can abundantly delineation any new result introductions

e.e-commerce beseems perplexing for the assemblage

47.With ________ as a target chaffer policy, the attached concentrates on serving abundant shortnesss of a alloticular customer collection. 

a.single-portion concentration

b.indelicate specialization

c.result specialization

d.chaffer specialization

e.unmeasured chaffer coverage

48.In ________ chaffering, the attached acts in diverse chaffer portions and artfulnesss unanalogous results for each portion. 

a.segmented

b.undifferentiated

c.differentiated

d.geodemographic 

e.niche

49.Johnson & Johnson indelicateened its target chaffer for its baby shampoo to embrace adults through ________.

a.countersegmentation

b.metamarketing

c.undifferentiated chaffering

d.result specialization

e.single-portion concentration

50.________ is the strategic coordination of economic, psychological, gregarious, and open kinsmen skills, to shape the confederation of a estimate of alloties in prescribe to invade or act in a absorbed chaffer. 

a.Metamarketing

b.Macromarketing

c.Micromarketing

d.Megamarketing

e.Modular chaffering

51.When Coca-Cola sold merely one skin of Coke in a 6.5-ounce bottle, it was practicing what is denominated ________. 

a.important chaffering

b.micromarketing

c.macromarketing

d.segmented chaffering 

e.bulk chaffering

52.The chafferer ________ the portions; the chafferer’s lesson is to conrooted the portions and determine which one(s) to target.  

a.plans

b.creates

c.does not make

d.casually regulates

e.controls

53.The custom for Internet niching endment is to ________. 

a.experience a shortness and stuff it

b.elect a stubborn-to-experience result that customers do not shortness to see and touch

c.elect a low-budget result that is heavily requireed by Gen Y

d.elect an scientific result sold largely to seniors

e.experience a result that has some attrenjoyment to a health-conscious chaffer

54.Hilton Hotels customizes rooms and lobbies according to colony.  Northeastern hotels are sleeker and past provincial.  Southwestern hotels are past agricultural.  This is an issue of ________ portionation.

a.demographic

b.behavioral

c.psychographic

d.geographic

e.user condition

55.Pampers divides its chaffer demographically on the statement of ________ into prenatal, new baby, baby, toddler, and preschooler.  

a.animation quantity

b.gender

c.age

d.income

e.collective class

56.Newlyweds in the Asia buy past in the exaltedest six months than an recurrent frank does in five years.  Newlyweds are an issue of a(n) ________ portion.

a.animation quantity

b.gender

c.behavior

d.user condition

e.income

57.Which of the behindcited announcements precisely describes what demographers are encroachment the “boom-boom property”? 

a.Consumers are requireing past “bang for their buck.”

b.Baby boomers tranquil administration the chafferplace.

c.Generation X and its flavor for outrage conciliate manage the chaffer in the advenient.

d.Products that accost to 20-somethings also accost to baby boomers.

e.Companies must accept endment undeviatingly or go bust.

58.If a chaffering supervisor employs such chaffering techniques as online buzz, novice ambassadors, cautious uniformts, and street teams to penetobjurgate target chaffers, the supervisor is most mitigated accosting to the ________ chaffer.

a.pre-school 

b.Generation X

c.Generation Y

d.Generation Z

e.unobserved baby boomers

59.Mature and animadvertive nation who endeavor durability, administrativeity, and compute in results are most mitigated to be categorized as ________ in the VALS administration.

a.innovators

b.thinkers

c.achievers

d.experiencers

e.strivers

60.A stubbornware treasury is assiduous in penetrateing nation who are characterized by the VALS administration as species skilled, down-to-earth, and self-sufficient who affect to fruit behind a while their hands, the ________ kind. 

a.believers

b.strivers

c.survivors

d.experiencers

e.makers

61.The key to fascinateing implicit users, or uniform haply nonusers, is ________.

a.conception the debates they are not using

b.subsidy financial incentives for exaltedest-date use

c.increasing the exercise objurgate of real users

d.developing a new result that rectify coalesces their shortnesss

e.increasing advertising expenditures

62.________ are repeatedly a slight percentage of the chaffer but statement for a exalted percentage of aggregate decline.

a.Light users

b.Medium users

c.Heavy users

d.Nonusers

e.None of the above

63.By analyzing the behaviors of ________, companies can gather environing their chaffering weaknesses and violate to reform them.

a.hard-core constants

b.secede constants

c.difference constants

d.switchers

e.ambivalents

64.Users of a infamy can be portioned into diverse collections fixed on the energy of perpetratement to the infamy. If a infamy supervisor is endeavoring to conrooted those users who are erraticly owing opinion infamys, he or she should face for users that are labeled as ________. 

a.convertible

b.shallow

c.average

d.entrenched

e.latent

65.You accept resolute to obtain?} a purchasing arrival to portioning a cunninged office chaffer. All of the behindcited would be implicit instrument (subsegments) for portioning belowneathneath the “purchasing arrival” EXCEPT ________. 

a.purchasing-energy shape

b.energy construction

c.restricted application

d.species of real correlativenesss

e.purchasing criteria

66.If your ordinance was (for each portion) to make a compute procomposition and result-price compositioning policy fixed on the portion’s matchless customer shortnesss and characteristics, you would be in which of the behindcited trudges of the portionation manner? 

a.Needs-fixed portionation

b.Segment identification

c.Segment fascinateiveness

d.Segment compositioning

e.Segment “acid-test” 

67.As a infamy supervisor you accept resolute to use the ________ unmeasured chaffer coverage arrival in chaffering to your customers, whereby your attached conciliate act in diverse chaffer portions and artfulness unanalogous results for each portion. 

a.undifferentiated

b.differentiated

c.concentrated

d.introverted

e.parallel