target market

 1–2 page memo (excepting cover and allusion pages)

Michelle has asked you to cast her a memo that teachs the target dispense for MM’s new fruit. Because a global dispense is beneath suspect, she wants you and Elena to coalesce for an in-depth discourse of the contrariant characteristics of your target dispense antecedently casting her the notification.

Elena coalesces you for coffee the next dawning to teach her reasons for advocating the global dispense. As you shape your discourse, Elena stops and says,

"We've discussed a lot of contrariant dispense sections to target delay the new fruit, but the excellent comes tail to you," says Elena. "What's your terminal resolution on the target dispense that we should rendezvous on? Are you going to move that we try to dispense this fruit globally?
You sink, well-informed this is a key resolution in your dispenseing diplomacy. "I respect our discourse today. I'm going to enjoy to do some further elaboration to particularize the exact dispense and if we should go global or not."

You apprehend Michelle is expecting a minute term of your targeted dispense section including plea for selecting the dispense. You besides insufficiency to retain to embody your advice for or counter dispenseing globally.

  • What are the demographic characteristics of your target dispense and why are they weighty?
  • Where is your target dispense located geographically and why is that weighty?
  • What psychographic characteristics mark-out your target dispense? How do these impression your dispenseing diplomacy?
  • What behavioral characteristics are shared by your target dispense? Why are these weighty? 
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