Under armour case study for strategic mangement



Developing strategic options for “Under Armour” Contingency 20. You earn use the strategic audit using your passage (Figure 12-1, page 342, and Appendices 12.B and C, pages 347-357) to befriend in the making-ready of the effectiveness object introduction and magistrate compendium. You earn acquiesce a Effectiveness Object introduction that addresses each of the following:


o   Their Current Situation (1 effectiveness object slide)


o   Strategic Managers (1 effectiveness object slide)


o   External Environment (1-2 effectiveness object slides)


o   Internal Environment (2-3 effectiveness object slides – including their resources, capabilities and competencies)


o   Analysis of Strategic Factors (1 effectiveness object slide)


o   Strategic Alternatives and Recommended Policy (2-3 effectiveness object slides)


o   Implementation (2-3 effectiveness object slides)


o   Evaluation and Curb (1-2 effectiveness object slides)


You also earn acquiesce an SWOT, magistrate compendium, discussing in element, your strategic alternatives and recommended policy, the implementation gift of the recommended policy, and the evaluation and curb gift of the policy.


The grading for this assignment earn be fixed on the rate of the annual reports, an in-depth strategic separation, and the formulation of a strategic pur-pose for the separated order. The Effectiveness Object introduction earn apprehend recommendations attended by analyzing the order amid the confines of the contingency consider axioms, series embodied integration, and accord of the team as to the order’s recommended best strategic series(s) of operation. Additionally, you earn acquiesce an magistrate compendium presenting, in element, your recommendations for the order’s best strategic series(s) of operation, including implementation and evaluation and curb gifts.


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