Week 3 discussion | BUS 330 Principles of Marketing | Ashford University

IMC Engagement Stories

One Message, Many Media: Integrated Marketing Campaigns

In this interactivity, to perpend integrated marketing in force, you’re going to rehearse the fiction of a feature engagement from your internship mark resisting multiple resources. We deficiency to understand what unifies the engagement and how the rare structure of each balance is life utilized (or underutilized if you feel so). And we deficiency to hear if you judge the engagement is able or not and why then counterpart a few kindred questions. So let's dig in!

Guided Response:

1. Identify a symbolical marketing engagement from your internship mark.

  • Find one that was cheered resisting multiple resources (e.g, TV, sculpture, website, banner ads, etc.).
  • How to identify and inquiry elder marketing engagements?

2. Find engagement executions for at last three incongruous resources

3. Create a new shaft containing the aftercited elements:

  • Title and subtitle
  • Headings for the three resources you’ve found
  • For each balance, a small denomination of how it is life used, focusing on what it can do that other resources cannot.
  • A latest paragraph summarizing what unifies the engagement and whether or not you judge it’s able and why.

4. Shaft this counsel to the forum below

5. Provide feedback to three of your peers

  • Do you coincide after a while their impost of the engagement's ableness? What previously unmentioned factors tend to your impost?


Do I own to use my internship mark for this provision?

  • Please do, as this achieve improve your construction of their marketing practices and the mark.
  • My Internship for this provision is Tom's Shoes
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