One Message, Many Media: Integrated Marketing Campaigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why then answer a few related questions. So let’s dig in!
1. Identify a significant marketing campaign from your internship brand.
2. Find campaign executions for at least three different media
3. Create a new post containing the following elements:
4. Post this information to the forum below
5. Provide feedback to three of your peers
Do I have to use my internship brand for this assignment?
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