Week 4 marketing management | MKT 500 – Marketing Management | Strayer University

 Week 4 Discussion

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Watch the Pinkberry case study in the LEARN section this week.  Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Here is an easy way to get started.

Don’t fall into the trap of thinking that a target audience can be everyone! One of the best ways to overcome this trap is to think of your target audience as individual people rather than a group of people. Here is a very simple buyer persona exercise that you will find helpful. And this is a great chance to be creative.

  • Visualize the person that you think is the Pinkberry target customer. In terms of our bases of segmentation, where does this person live? Where else could they live beyond just West Hollywood, CA? Are they in an urban environment, the suburbs, or way out in the country?
  • Now describe that person in terms of their demographic characteristics. How old are they? What gender are they? Where are they in their family life cycle? What is their education level? What do they do for a living, etc?
  • Move on to the psychological, or psychographic, the profile of the person that you are visualizing. What are their hobbies, lifestyle, values, and attitudes? What do they hold important to them? One of the areas to look at might be the VALS research. This may help you identify more about this specific person from the inside out.
  • Finally, with this same person in your head, how can you describe them behaviorally? Do they eat frozen yogurt? Do they eat frozen yogurt from a competitor? Have they never eaten frozen yogurt before?
  • Once you go through this mental exercise of visualizing your specific customer, it will be easier to use the bases of segmentation to define your target person.  After all, you talk to a person with your communication.
  • Finally, describe the one level of Maslow’s Hierarchy of Needs that best describes this person and you got this!

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

It's no longer good enough to create a high-quality product at a reasonable cost.
That is why we have created 9 compelling warranties to make your usage of our service pleasant, simple, and secure.

Money-back guarantee

You must be completely confident in the quality of your products in order to provide a money-back guarantee. This is precisely how custom paper writing services work. We double-check that there are no hidden issues with this promise and that you are completely happy with the quality of your purchase.

Read more

Zero-plagiarism guarantee

Our writers do not employ others’ writing tricks, because we are aware that plagiarism may cost a lot to our clients and take away their reputation.

Read more

Free-revision policy

We want you to be satisfied with your order, so we offer a free revision policy. If you are not completely happy with your order, let us know and we will revise it for free.

Read more

Privacy policy

We care about our customers and always strive to keep their trust. That’s why Customwritingspapers.com guarantees privacy and safety of your personal information. To ensure total security, we take the following measures:

Read more

Professional Editors

Our team of editors works tirelessly to ensure that all papers meet our high standards for quality. They check for the instructions, grammar, punctuation, and spelling mistakes as well as for plagiarism.

Read more

Fair-cooperation guarantee

We would never want to jeopardize our relationship with you, and that is why we offer a fair-cooperation guarantee: If for any reason you are not satisfied with your order, you can always get your money back.

Read more

Professional Writers

We only hire the best, most qualified professionals to work on your order. Each writer is a degree holder with extensive experience in their field. You can be assured that your project will be handled by a true expert.

Read more

Quality Control

Our quality assurance department ensures that each paper is of excellent quality before it is sent to you. You can be sure that your paper will meet all of the requirements that you set. Our experts are highly skilled and will follow your specific instructions to the letter.

Read more

Customer support

We have a highly professional and qualified customer support team that is available 24/24, 365 days a year. They will be more than happy to answer any questions or concerns that you may have about our company or products. You can contact them by phone, email, or chat on our website.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Open chat
1
Order through WhatsApp!
customwritingspapers.com
Hello!
You Can Now Place your Order through WhatsApp

Order your essay today and save 30% with the discount code DISCOUNT2022