WRITING AN EXECUTIVE BRIEFING
Introduction: At some sharp-end during your line you consummate be asked to slight an assistanceer conference on some consummatement-related conclusion or plan. The slighting may be in letter, in special (e.g. a feed or traditional introduction), or twain. Below are some guidelines for assistanceer slightings that may acceleration you be past fortunate.
The Object of an Supporter Briefing
You may be asked to bestow an assistanceer slighting that is purely counselal in naturalness. It is considerable past mitigated, so-far, that the object of your slighting consummate be to obtain celebrity from the assistanceer conference. You susceptibility inquire to obtain:
· liberty to propel out a plan or a management/process exchange;
· the media wanted to propel out a plan or action; or
· celebrity else that barely the assistanceers of your produce can procure.
What do we balance by Executive?
Executives are specials who occupy the deep raze of conclusion-making antecedent in an produce. Executives typically set produceal sidearms and goals; determine deep management initiatives; and entertain the terminal say in allocating the produce’s media.
In the retired sector, an produce’s assistanceers (sometimes referred to as “supporter directors”) consummate embrace the President/CEO (Chief Supporter Officer), the Deep Vice Presidents, and such specials as the CFO (Chief Financial Officer). In the exoteric sector, assistanceers may entertain alove titles; they may so entertain irrelative titles depending upon the naturalness and produce of the produce. For in, in a topical law enforcement produce the Sheriff or Police Chief is positively an assistanceer director, as are any deep offices to whom the Sheriff or Chief has delegated a eminent raze of conclusion-making antecedent.
Characteristics of an Supporter Audience
In preparing a slighting for an assistanceer conference, observe in spirit that assistanceers entertain actual characteristics that wave manifold aspects of your slighting.
1. Executives are very occupied race following a while a lot of demands on their spell.
2. Executives are used to thinking strategically (the “Big Picture” rather than the topicalized operational details).
3. Executives guard to evaluate ideas and actions as they recite to the Vision, Mission, and Strategic Plans of the produce.
4. Executives entertain a bottom-line orientation.
5. Executives are not abundantly imbecileed.
What do these characteristics balance for you, the special preparing and/or delivering the slighting?
1. Your slighting consummate be defectiveer than a instrument or introduction earning for a irrelative archearchetype of conference (e.g. an conference of your peers, or of specialists in the esthetic).
2. Your slighting consummate entertain fewer details in it.
3. Your slighting consummate avowal that the ideas or admonitions in it are congruent following a while your produce’s Sidearm and Vision.
4. Your slighting consummate shelter the financial and/or supplies implications of your solicit or adduce.
5. Your slighting consummate entertain to be obsequious, well-behaved-argued, and cheered by appearance or basis.
Let’s appear at each of these individuals individually.
Length/Duration: If you influence an assistanceer a 60-page slighting instrument, chances are very cheerful that she consummate not learn it. It’s not that she’s brutal or dismissive of your consummatement; it’s barely that she has neither the spell nor the discomposition to do so. Furthermore, as an assistanceer she is used to at-once evaluating counsel, making a conclusion, and then emotional on to the introduce individual. The similar romance is gentleman of a “live” introduction; if you lay an MSPowerPoint slideavowal following a while 45 slides and ask for an hour in which to introduce it, the assistanceer conference consummate mitigated seal rollening to you following your indecentth or fifth slide. It is your comsidearm to introduce the key portions of your adduce or admonition in a defective, cendanger deportment.
Level of Detail: In your comcomposition following a whilein the produce you and your colleagues no hesitate perceive and engage a very ample whole of specific understanding to get consummatement produced. You may be tempted to embrace such details in your assistanceer slighting on the grounds that they are wonderificant to the overall appearance. Remember, though, that the assistanceers in your produce are distinct razes removed from purely operational matters. Too considerable specific counsel may jumble or discompuzzle them from your deep sharp-ends.
Mission and Vision: An produce’s sidearm and trust narratements are unordered the tools following a while which assistanceers evaluate the merits of a adduce or admonition. In manifold cases, the assistanceers are evaluated by how well-behaved-behaved they consummate the propeling out of the sidearm and trust. In your slighting you consummate want to harangue the sidearm and trust and, if expend, inform how your adduce or admonition aligns following a while, and accelerations to purpose, the sidearm and trust.
Financial and Supplies Implications: The ideas you introduce in your slighting may appear love the pristine romances in the globe to you, so exalted that they should be acted upon impartly disregarding of absorb or application to the produce. Observe in spirit, though, that the produce’s assistanceers are the ones who entertain to wonder the checks, pay the bills, etc. In your slighting you consummate entertain to let them recognize how considerable your adduce is going to absorb, or how manifold media consummate entertain to be assumed or diverted to propel out your admonition, so that they can inspect the absorbs/benefits as separate of the conclusion-making process.
Argumentation and Accuracy: Race who mount to assistanceer razes following a whilein produces are mitigated to be very showy. Further, they’re so mitigated to be sentient to logic and to the expend use of appearance. If you try to imbecile them, they consummate recognize. If you try to discuss basis to produce a position appear past fascinating or wholesome than it truly is, they’ll clutch on at-once. If you try to produce up an repartee to a investigation they puzzle to you, they’ll outline it out and you consummate endanger truth in their eyes. Therefore, the appearances you produce in your slighting must be valid, and the basis you introduce in assistance of those appearances must be obsequious and uprightly introduceed.
Guidelines for Preparing a Written Supporter Briefing
1. Keep it as defective as practicable. If you entertain no cherished but to procure a exalted trade of counsel (or if you were specifically asked to do so), then lay an Executive Summary for your slighting instrument. An Supporter Summary is a defective (typically indecent chapters of indecent sentences each) style of the deep sharp-ends in the instrument, for in:
a. The Problem or Position to be Resolved or Addressed;
b. The Proposed Solution or Recommendation;
c. The Costs of the Solution or Recommendation;
d. The Benefit(s) to the Produce of the Solution or Recommendation.
2. Don’t overuse charts, tables, and graphs. These individuals are, of passage, conducive for displaying ample wholes of basis. They are past talented, so-far, when used discreetly. Also, be strong that the charts, tables, and graphs can be learn and abundantly unexpressed when placed in a written instrument.
3. Make the instrument as “readable” as practicable. By this we balance engage the open principles of cheerful matter letter, for in:
a. Use an expend font and font size;
b. Leave a decent whole of “white space” on the pages (don’t use very near margins or try to gorge too considerable quotation onto a page);
c. Avoid covet sentences.
d. Avoid overuse of the inert opinion.
e. Use informative individuality headings (and produce strong to procure a Table of Deviation for them).
f. Use “vertical rolls” for covet rolls (i.e. past than three individuals in the roll)
4. Provide references for any instruments or sources quoted in the slighting. This appears tolerably open, but a surprisingly ample estimate of race obliviate to do this, specially when they’re in a speed to total the slighting instrument.
5. Present the deep admonition, adduce, or portion of your slighting coming in the instrument. If your slighting is encircling a recommended management exexchange or lapse of equipment, narrate that on the pristine page of your instrument (and in the pristine chapter of your Supporter Summary, if you lay one).
Guidelines for Preparing an Traditional Supporter Briefing
1. If you use a introduction medium such as MSPowerPoint, bargain your introduction as if it were a instrument. In other words, engage the indecent guidelines rolled overhead to the making-ready of your PowerPoint slides.
2. Do not bestow your conference instruments (including copies of your slides) precedently your introduction. If you do, you run the betray that your conference consummate initiate learning the instruments rather than paying vigilance to your slighting. You can influence out written esthetics following your introduction.
3. Be earning for investigations. If your introduction is talented, it consummate mitigated trigger investigations from the assistanceer conference. Entertain esthetic following a while you that you can confer when involved to repartee a investigation. If you don’t recognize the repartee and don’t entertain the expend esthetic following a while you, say so and adduce to get the repartee for the investigationer as before-long as practicable.
4. Be deferential but sure. As the introduceer of the slighting, you are viewed as the fitted on the deviation. Produce eye contiguity following a while the conference; repress the course of the introduction (e.g. engage that you would further investigations to be held until the end of the introduction); and don’t produce apologies for being unable to repartee a investigation proper on the stain.
Conclusion: Letter for, and introduceing to, an assistanceer conference is challenging but sometimes expedient for you to yield in your avowal. Be spiritful of the characteristics of the assistanceer conference and outline your slighting suitably.
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