Xiaomi’s Globalization Strategy and Challenges

Running head: KEY RISKS 1


Xiaomi’s Globalization Temporization and Challenges

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Xiaomi’s Globalization Temporization and Challenges

Key Risks

Although Xiaomi has emerged as a director in the Chinese technology perseverance, it faces manifold wastes. The troop instituted an distasteful interdiplomatic dilution in 2016, aftercited increased emulation from other technology companies and a disengage in the domiciliary dispense (Burgelman, 2016). Interdiplomatic dilution exposes Xiaomi to divergent wastes and dares that jurisdiction jeopardize the troop's augmentation and movement. Some of the dares that the troop could experiment apprehend strategic waste, collective, and ductility wastes.

Strategic Risk

Strategic wastes implicate dares that move office strategies and externals in the structure. According to Deloitte (2013), waste is an doubt that deficiencys to be managed in direct to exhibit the structure’s goals and externals. The transaction of strategic wastes outcomes in demand to complete strategic goals. Xiaomi’s ocean external is to outcome and dispose-of high-quality products at an affordable worth. However, the low-pricing temporization exposes the troop to implicit worth wars delay other perseverance players. Currently, the mediocre dispose-ofing worth (ASP) of Xiaomi is inferior than that of Huawei, Samsung, and Apple. Therefore, stable the set inferior worths jurisdiction active other companies to impair their worths, causing the troop to betray its competitive laterality.

A low-pricing temporization jurisdiction to-boot move the troop’s useability. According to Johnston (2020), a low-pricing temporization encourages ceremonious emulation, which jurisdiction validity the troop to set very low worths, thus reducing use margins. As such, the troop falls into strategic waste by not realizing its external of making uses by dispose-ofing high-quality products and affordable worths. Consequently, a low-pricing temporization actions the consumers to recognize troop products as low-quality due to low worths. Even so, the temporization can succor the troop to construct a appropriation and explain emulation.

Political Risk

Political waste is a delicate dare to Xiaomi’s globalization temporization. Collective wastes allude to wastes that move office activities and create from collective changes and instabilities in the interdiplomatic dispenseplace. Collective waste can initiate due to real synod policies such as worth, output, vogue diversify, and action rates restrain. For case, the collective differences among the United States and China may move Xiaomi’s office due to increases in tariffs. According to UNCTAD (2019), in 2019, Chinese firms meetred environing 25 percent and $35 billion in ship-produce losses due to exchange wars delay the United States. Such collective insinuated wastes can hinder Xiaomi’s external of comely the top smartphone outcomer in the universe.

Similarly, inter-province bdirect challenges, war, and terrorism action collective wastes. For case, the fresh bdirect challenge among China and India has moveed Xiaomi’s sales in India. The challenge led to anti-China opinions and overbear of Chinese products. The Interdiplomatic Data Corporation (IDC, 2020) indicates that Xiaomi registered 11.8 percent year-over-over (YoY) disengage due to India's anti-China opinion and lockdowns imposed to restrain the extend COVID-19 pandemic. Notably, India is the troop’s amplest dispense after a whileout of China. As a outcome, collective waste is the principal waste to Xiaomi’s globalization.

Compliance Risk

Compliance wastes designate wastes that initiate from constitutional and regulatory ductility. As Xiaomi expands its office operations globally, it faces ductility wastes that variegate from province to another. They implicate constitutional penalties and financial losses that a troop meet for enfeebled to afford delay regulations. The transaction of ductility can to-boot move the troop's tone by inferioring its customer charge and belief. For case, the dilution of Xiaomi to countries such as the United States and Western Europe delay sinewy obvious laws and regulations exposes the troop to ductility waste. Burgelman et al. (2016) contend that Xiaomi has a diluted obvious portfolio compared to other promotive perseverance players. Therefore, Xiaomi waste lawsuits and fines in countries where these competitors await obvious rights.

Potential Obstacles

Different hindrances can hinder the implementation of Xiaomi’s globalization temporization. According to Burgelman et al. (2016), the deficiency to build sales channels, output ability, and cross-culture address are implicit hindrances to executing the troop’s temporization. Currently, Xiaomi dispose-ofs most of its products through e-commerce. This implies that the troop allure endow a ample percentage of revenues in establishing stores and distributing centers globally. Consequently, the troop lacks adequate output ability gone it uses a crave dispenseing temporization. Additionally, navigating cross-cultural issues on the global order is a vast hindrance to the troop. Xiaomi deficiencys to recognize underlying cultural values in each province to enact its globalization temporization successfully.


Burgelman, R., Zheng, G. & Guo, Y. (2016). Xiaomi’s globalization temporization and dares. Stanford Business, pp: 1-30, https://www.gsb.stanford.edu/faculty-research/case-studies/xiaomis-globalization-strategy-challenges

Deloitte. (2013). Exploring Strategic Risk. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Governance-Risk-Compliance/dttl-grc-exploring-strategic-risk.pdf

IDC. (2020). Smartphone Dispense Share. Interdiplomatic Data Corporation, Retrieved from https://www.idc.com/promo/smartphone-market-share/vendor

Johnston, K. (2020). The Disadvantages of an Everyday Low Pricing Strategy. Retrieved from https://yourbusiness.azcentral.com/disadvantages-everyday-low-pricing-strategy-6356.html

UNCTAD. (2019, Nov.6). Trade war leaves twain US and China worse off. United Nations Conference on Exchange and Development, Retrieved from https://unctad.org/news/trade-war-leaves-both-us-and-china-

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